After you have sent invitations to the neighborhood and to anyone in your circle of contacts who lives in the area, set up signs around the neighborhood, had the home detailed and staged, turned on all the lights, open the curtains, and have soft, relaxing music playing in the background with cookies baking in the oven, you are going to greet the attendees with a smile and a packet chocked full of information! Open House Information Packets are the gift they are going to walk away with. An elaborate 4-color, multiple-fold brochure might be thrilling, but it’s often the first thing that gets thrown in the recycler. Here are some suggestions to make your packet, or folder or binder or even CD informational and effective.

After you have sent invitations to the neighborhood and to anyone in your circle of contacts who lives in the area, set up signs around the neighborhood, had the home detailed and staged, turned on all the lights, open the curtains, and have soft, relaxing music playing in the background with cookies baking in the oven, you are going to greet the attendees with a smile and a packet chocked full of information! Open House Information Packets are the gift they are going to walk away with. An elaborate 4-color, multiple-fold brochure might be thrilling, but it’s often the first thing that gets thrown in the recycler. Here are some suggestions to make your packet, or folder or binder or even CD informational and effective.

The first thing the attendee sees is a picture of the house photographed as artistically as possible. Good weather, good lighting, clean yard, lawn mowed and flowers placed strategically on the front porch along with a chair or welcoming swing all shout out that the visitors are “Home”!

The first thing the attendee sees is a picture of the house photographed as artistically as possible. Good weather, good lighting, clean yard, lawn mowed and flowers placed strategically on the front porch along with a chair or welcoming swing all shout out that the visitors are “Home”!

Next is more information on the house itself, photos, layout, advantages and benefits of living in the home, property details, and perhaps a personal note from the current owners about why they love this home

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Next is more information on the house itself, photos, layout, advantages and benefits of living in the home, property details, and perhaps a personal note from the current owners about why they love this home

Inside the house packet include a sheet with further details describing pertinent facts about the house. Include information such as the address, square footage, the number of stories, bedrooms and bathrooms. Also, there should be information about the type of heating and cooling systems, lot plat, seller’s disclosure, mitigation report, list of updates and details from last 36 months and the number of cars that can fit in the garage. Include a floor plan to help the buyers visualize the interior layout.

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Inside the house packet include a sheet with further details describing pertinent facts about the house. Include information such as the address, square footage, the number of stories, bedrooms and bathrooms. Also, there should be information about the type of heating and cooling systems, lot plat, seller’s disclosure, mitigation report, list of updates and details from last 36 months and the number of cars that can fit in the garage. Include a floor plan to help the buyers visualize the interior layout.

Photos are very important to include in your packet because they help people to remember your house and to help it stand out from others they have looked at. Have photos of the front of the house, the the living room, kitchen and master bedroom. Make sure to highlight a large back yard, a finished basement or in-ground pool. Group the photos together on one or two sheets to keep the packet light, but make sure the photos are large enough to showcase the home in its best light.

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Photos are very important to include in your packet because they help people to remember your house and to help it stand out from others they have looked at. Have photos of the front of the house, the the living room, kitchen and master bedroom. Make sure to highlight a large back yard, a finished basement or in-ground pool. Group the photos together on one or two sheets to keep the packet light, but make sure the photos are large enough to showcase the home in its best light.

There are many extra costs to figure when buying house, so prepare a sheet with information on estimated annual taxes and homeowner’s association dues, as well as an average monthly cost for gas, electric and water services. If you’re including appliances with the house, list that on the sheet, along with information on any recent renovations..

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There are many extra costs to figure when buying house, so prepare a sheet with information on estimated annual taxes and homeowner’s association dues, as well as an average monthly cost for gas, electric and water services. If you’re including appliances with the house, list that on the sheet, along with information on any recent renovations..

Provide another sheet that has information about the specific location, its schools, proximity to shopping, or the types of views visible from the property. Also have available the distance to nearby attractions, such as the beach, the downtown area and malls; and proximity to public transportation and major highways. If you think it will help sell your home, also provide crime statistics that show your neighborhood to be safe, as well as any interesting historical facts related to the area.

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Provide another sheet that has information about the specific location, its schools, proximity to shopping, or the types of views visible from the property. Also have available the distance to nearby attractions, such as the beach, the downtown area and malls; and proximity to public transportation and major highways. If you think it will help sell your home, also provide crime statistics that show your neighborhood to be safe, as well as any interesting historical facts related to the area.

If available, here are a few more informational sheets to include in the packet that can help prospective owners better understand the property and the process.

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If available, here are a few more informational sheets to include in the packet that can help prospective owners better understand the property and the process.

Glossary of Home Ownership/Mortgage Terms A single sheet of key terms and phrases can be extremely helpful to both first-time buyers and move-up buyers who haven’t purchased a home in a while.

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Glossary of Home Ownership/Mortgage Terms A single sheet of key terms and phrases can be extremely helpful to both first-time buyers and move-up buyers who haven’t purchased a home in a while.

Home Buying Process Flowchart How the loan, the offer, the inspection, repairs and title process will occur. Your Title Rep, Escrow Officer, or lender may wish to partner with you on such a handout.

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Home Buying Process Flowchart How the loan, the offer, the inspection, repairs and title process will occur. Your Title Rep, Escrow Officer, or lender may wish to partner with you on such a handout.

Vendor List Landscapers, painters, etc., can be a useful resource sheet. Include discounts or coupons .

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Vendor List Landscapers, painters, etc., can be a useful resource sheet. Include discounts or coupons .

Neighborhood Information Schools, grocery stores and restaurants along with the “walk score” of the home. The best cell phone carrier/coverage for the area and cable companies are points of interest.

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Neighborhood Information Schools, grocery stores and restaurants along with the “walk score” of the home. The best cell phone carrier/coverage for the area and cable companies are points of interest.

Stage your informational packets in the dining room or kitchen table to capture visitors’ attention. Don’t forget to attach a bold label with your contact information on each type of information you provide.The goal is to get visitors to pause and look at these resources, encourage them to speak with you about the home, the neighborhood and the possibilities of ownership. Have them fill out an open house register so you’ll have their contact information.

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Stage your informational packets in the dining room or kitchen table to capture visitors’ attention. Don’t forget to attach a bold label with your contact information on each type of information you provide.The goal is to get visitors to pause and look at these resources, encourage them to speak with you about the home, the neighborhood and the possibilities of ownership. Have them fill out an open house register so you’ll have their contact information.

Display signs throughout the house that point to special features such as the floors or the fireplace and even the walk in closets. These can help distinguish your listing as well as make it easier for you to engage visitors about certain qualities of the house.

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Display signs throughout the house that point to special features such as the floors or the fireplace and even the walk in closets. These can help distinguish your listing as well as make it easier for you to engage visitors about certain qualities of the house.

By preparing colorful and informational packets that present the home at its best, and with these interesting and relevant reference tools, your open house can be very successful

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By preparing colorful and informational packets that present the home at its best, and with these interesting and relevant reference tools, your open house can be very successful

At Everest Direct Mail & Marketing, we can create Postcard Invitations that are colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers.

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At Everest Direct Mail & Marketing, we can create Postcard Invitations that are colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers.

Postcards give a marketing advantage because they allow room for brief, targeted content; they’re an easy read, meaning less of a chance a client will get bored reading it, and no need to worry about open rates.

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Postcards give a marketing advantage because they allow room for brief, targeted content; they’re an easy read, meaning less of a chance a client will get bored reading it, and no need to worry about open rates.