Search engine algorithms, or SEO, not only change on a regular basis, but the way to tame them is nearly impossible. The words that work today will not work tomorrow. So, the business of SEO will take time and commitment for the long haul. Results often take months to see, and the smaller you are, and the newer you are to doing business online could possibly take a year to see your page listed on the first 3 pages of Google. Patience is a virtue!.
The formula for SEO on a Google search is to find the keywords in a Search of Analytics. You can go to your Google account and on the console page, you can get the data, tools, and diagnostics needed so that you can create and maintain Google-friendly websites. To find the keywords and where you rank, login to your Google Search Console account and click on Search Traffic then Search Analytics.You will see the average ranking for each keyword. Do keyword research at the start of the project so that you don’t have to go back and edit..
Businesses should be aware of SEO and understand and implement the basics. And those basics and techniques can be varied. Analyze your website if you want it to be in the top 10 best sites on the first page of Google and ask yourself if it is worthy of this position on the specific topic.The following list are a few that work for optimizing your Website on Search Engines.
Your Title page on your website should have at least one keyword in the title.The page title is the single most important on-page SEO factor .Use a unique and relevant title on every page.It is not necessary to use all keywords, just a couple. If you have several that you are trying to cover, then create a separate page for each keyword.
The main keyword should be used in your URL. Write www.mydomain.com/keyword. Your prospect are searching for that word so put it in the URL along with the Title page.
Next, use the main keyword in the header. The header is at the top of your first paragraph. This should include your keyword.The header should match the Page Title and the URL. Search engines like it when these three areas match. You should also include your keyword in the body text. Use the keyword a few times on the page.
Write your page content with your prospects in mind. While using these keywords, write for readability not for ranking. You don’t want it to sound “optimized”. Your content should be interesting or useful to them. It’s important to find a balance between optimizing your pages, but also appealing to your target prospects.
Your keywords can be used as anchor text when linking internally making everything consistent. Anchor text helps signal what the linked page is about and links that say “click here”.
In your blog page, use internal links also using the keywords. Link the keyword in the blog post back to the main website page. This will help search engines find this page and they will also make note that it is about that keyword.
Creating great content, starting a blog and using social media will help you grow an audience of loyal prospects and customers that will help increase your ranking on search engines. The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design.
We at Everest Direct Mail & Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.