A Brand is who you are. It is your identity. Establishing brand awareness helps your business stand out. It is what gives your customers that split-second recognition of who you are. Branding uses your logo, slogan, artwork, colors and consistent theme into all of your marketing strategy. The phenomena of brand awareness begins as clients and customers recognize the same mix of your logo, slogan and colors over and over again. It helps increase the business that comes your way whether it is on foot or on the internet to your website. A brand creates a sense of loyalty from the customer because of the comfort and familiarity. When you create a sense of brand awareness for your company, it gives customers the opportunity to see the value that you can provide. You want to build a brand that showcases how you go the extra mile for customers, and they will take notice and pledge their loyalty to you. This trust leads customers to select your business over the competition. And the best part is that all of the extra activity increases your sales!
Developing your brand is the first step to your entire marketing agenda. It is the basis for all promotional campaigns, advertising, communication materials and even the decor of your office. It is the base flooring of your entire company and business. If you do not have strong branding, then the greatest product or service will not be highlighted. People will not be able to identify you again unless the branding is memorable and solid. With a strong brand, consumers clearly know who is adding value to their experience. It keeps you on top of the competition. By keeping a relevant position in the minds of your consumers, you will show that quality and value are still important assets of your company. Your brand awareness keeps customers coming back and brings potential customers to your business.
Brand awareness also works to build equity for your business. .As awareness grows, more consumers gain exposure to your company and the products or services you offer. Consumers that interact with your company and learn more about what you stand for and how you can add value to their world, will leave with a positive experience. This enhances your brand reputation. And an increase in brand reputation helps your business grow and expand.
Achieving brand awareness can be done by developing a solid position in the mind of consumers. The goal of achieving brand awareness is to be the first company that consumers think of when they are looking to purchase a new product or use a new service. You can provide exceptional service. Such as when a customer comes in contact with your company, whether by phone, in person or online, that person is looking for recognition. They are looking to see that being in your store is important to your business. Prompt service, quality products and affordable prices factor into the level of service that you provide. It is critical that you and your staff place customer service at the top of your business list each day.
You will need to create an emotional connection to your customers and clients. It means as much to an adult to connect to a business as it did to the child with the corner candy store. Customers like to do business with companies they can trust, so you need to give them reasons to trust you. Trust is earned, and you can earn it by listening to the problems of the consumer and then solving them. Tailor your products and services to be problem solvers with a personal touch.
You will also need to be consistent with your products, services and customer care. If there is a problem with a product, fix it immediately. If your service is lacking, Do better fast. If your website crashes, get a message out there quickly so that you let your customers know that your are aware of it and are fixing it. Everything you do is for that customer because they are the ones who are going to buy your offerings and keep you in business!
You will need to display your brand on the internet with a website and social media accounts and pages. A digital footprint is required in the business world today. Create the same images, slogans, logos and artwork on every account and page. You will need to concentrate on Keywords in your content on your pages so that you can easily be found. This is called Search Engine Optimization (SEO) and by using the right words pertaining to your product and services, you will be found in the first couple of pages of all search engines. When a customer enters the keywords into a search engine, your website will get a prominent spot on the search results page.Your goal is to be as high on this list as possible.
Social Media is a must. It is a tool for increasing your company’s brand awareness. Your customers are more than likely on Facebook, Twitter, Instagram and Pinterest and they expect you to be there too. There are many ways that you can interact with your customers directly, add new customers and clients and sell your products and services. You can host a Facebook group where everyone is a fan of yours who joins. This is a way to connect with your customers on a personal level. You can share product tips, offer advice, ask questions and just pay attention to the information that group members are sharing. Share behind-the-scenes photos on Instagram. Because Instagram is a photo sharing platform, you can post eye-catching images and short videos. You can have relevant to your business conversations on Twitter by using hashtags to draw people in. And on Pinterest you can share links to the content that you publish along with other information that you feel adds value to the customer experience. Pin content that other users share to content boards that you create.
Print marketing is very beneficial for increasing your brand awareness. Customers respond to print advertisements that appear in newspapers, magazines, billboards and direct mail pieces. You must put your brand in front of a wide audience, reaching a market segments that may not have normally had the opportunity to see your business and your products and services. You need to get an advertisement into the local newspapers and magazines. Whether the publication is local, regional or national you can reach a wider audience. Direct mail is another avenue that gets your brand into the hands of targeted markets.You can pinpoint a specific section of a wider target market audience and tailor direct mail pieces to specifically appeal to the interests of this smaller group. Flyers, brochures, and postcards are all casual, friendly message material to send to your target market audience.
Your image or brand is the face of your company. It is what represents you to the public. It needs to stand out and catch the attention of customers quickly and efficiently. You need to consistently present the same image across the board. This sends a message to your customers that they can place trust in you and you will remain true to your word. Each time your market reach expands, your brand image follows suit.
Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. The advantages of direct mail marketing are limitless! Also, the results of your marketing efforts can be measured and tracked easily when using direct mail – no more complicated analytics or time wasted wondering what works and what doesn’t. Using highly-target mailing lists, coupled with unique letters and envelopes, direct mail campaigns ensure your potential customers heed your message by putting your advertisements directly into their hands. In the spam-riddled world of today’s online marketing, using direct mail to publicize yourself makes every cent of your marketing budget count with a high chance for a strong return on your investment. We at Everest Direct Mail and Marketing, help build quality lead pipelines through consistent marketing and client relationship management. We will help you customize and send marketing materials that are written and designed to connect with today’s consumer.